Oh my gosh, I am not a huge brow gel gal mostly because I’ve never used one constantly but this one is so good! I love how it doesn’t make my brows hard when it dries but it keeps my brows in place literally the entire day, like what?! I can still go over the top and fill in my brows where I need to and it all stays soo well. I’m soo happy with this brow gel, I now see what the huge fuss is about hehe, highly recommend this!!